(AP) A relative says Bernard Lansky, the retailer who helped a young Elvis Presley establish his signature clothing style, has died.
Julie Lansky, the clothier's granddaughter, said the 85-year-old died Thursday at his Memphis home.
Lansky started his retail business in Memphis in 1946 with a $125 loan from his father, Samuel.
After World War II, the store started selling Army surplus goods. When the supply dried up, he opened a high-fashion men's store.
Lansky supplied Presley with the pink and black shirts, pegged pants, two-toned shoes and other flashy duds in the 1950s.
Even though his style of dress changed over the years including sparkling jumpsuits Presley shopped at Lansky Bros. clothing store the rest of his life.