timesleader.com

Frozen yogurt now found in Edwardsville

ANDREW M. SEDER aseder@timesleader.com

August 26, 2013

EDWARDSVILLE — Another national frozen yogurt chain has made its way into Luzerne County, and the owner of the newest local franchise said the reason is simple.


Melissa Posluszny, who co-owns and manages the YoGo Factory in the Gateway Shopping Center with Joe Digris of Frackville, said the model is expanding because it’s fun and it’s healthy.


The opening of the YoGo Factory marks the fifth frozen-yogurt business that’s opened in the past year locally. Last August, a sweetFrog opened in Wilkes-Barre Township in the Walmart plaza along Highland Park Boulevard. Froyo Mania opened along East Northampton Street in downtown Wilkes-Barre in May, and two locations of Loco Yoco opened, one in Dallas and one in West Pittston. A third location of Loco Yoco was in the works but has since been pulled off the drawing board, owner Nanda Palissery said.


Posluszny, of Shickshinny Lake, said what makes the YoGo Factory different is it offers the customer a “total frozen yogurt experience.”


“Our store is much larger than your typical frozen yogurt shop and offers an inviting feel, filled with family seating, a huge, 50-foot granite yogurt bar, and both free Wi-Fi and wall mounted iPads,” she said. “Our main focus is not just the best tasting, creamiest froyo, but also is to provide each and every customer a total frozen yogurt experience rather than a ‘get in, get out’ type of experience.”


The store employs 20 and offers 21 flavors at any given time out of 50 available flavors and more than 50 toppings. The toppings and frozen yogurt are self-serve, something else that Posluszny said is key to the customer experience.


“I think it’s a big thing for the younger generation to come in and be creative and have that control,” Posluszny said.


Palissery said he “absolutely” believes there is room in this region for multiple frozen yogurt locations as they’re like “mom and pop ice cream shops” serving each neighborhood. He said he does not believe each new store is siphoning off customers from another one; instead, they’re bringing in new customers that may not have been introduced to frozen yogurt.


Posluszny said the West Side has nothing like this and the community has been very welcoming and very supportive.


“It’s a hangout,” she said. “It offers another alternative for the healthy living lifestyle.”