Last updated: July 18. 2013 4:04PM - 291 Views
Associated Press



FILE - In this Oct. 31, 2007, file photo, Barbie dolls are seen at the Barbie Store in Buenos Aires. As Mattel reported on July 17, 2013, Barbie is suddenly facing a popularity contest as the most popular doll on the Market. Instead, Mattel’s Monster High dolls, have exploded in popularity since being introduced in 2010.  (AP Photo/Natacha Pisarenko, file)
FILE - In this Oct. 31, 2007, file photo, Barbie dolls are seen at the Barbie Store in Buenos Aires. As Mattel reported on July 17, 2013, Barbie is suddenly facing a popularity contest as the most popular doll on the Market. Instead, Mattel’s Monster High dolls, have exploded in popularity since being introduced in 2010. (AP Photo/Natacha Pisarenko, file)
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(AP) As far as catfights go, this is a doozy.


Barbie, long the reigning queen in the doll world, has suddenly been thrust into the battle of her life.


But Barbie's competitors look nothing like the blue-eyed, blonde-haired, long-legged fashion icon. And they don't come with the same old standards of beauty either.


Monster High dolls are vampy teens that are patterned off the offspring of monsters like Dracula and Frankenstein. They wear mini-skirts with skulls on them and go by names like Draculaura.


Although it's still the No. 1 doll, sales of Barbie have slipped for four straight quarters, even while the overall doll category is up 6 percent, according to the NPD Group. Meanwhile, Monster High is the No. 2 doll brand in just three years.


Associated Press
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