(AP) It sounded so simple. Too simple, it turns out. President Barack Obama's early efforts to boil down an intricate health care law so Americans could understand it are coming back to haunt him.
Where once there were pithy claims that Obama used to sell the plan to the public, now there is a trail of caveats.
Obama said Americans who like their insurance would be able to keep it. He said buying insurance through exchanges would be like shopping for a TV on Amazon. And he said it could cost less than your cell phone bill.
All are true in some respects, but not in others.
As Obama is learning, when it comes to complex products like health insurance, brevity and persuasiveness can take a toll on precision.