Marketing with the help of the social media phenomenon, Pinterest, is the subject of a new addition at the Abington Community Library.
“Pinfluence” was written by Beth Hayden, a nationally known speaker who frequently addresses conferences on blogging, content marketing, and Pinterest. Her book shows marketers, entrepreneurs, retailers, bloggers, and others how to convert Pinterest to drive traffic, connect with potential and current clients, and convert followers into buyers. It offers step-by-step guidance for beginners and more advanced advice and ideas for seasoned Pinterest users.
New books available
• “Topsy: The Startling Story of the Crooked-Tailed Elephant, P. T. Barnum, and the American Wizard, Thomas Edison” by Michael Daly: Here is a fascinating popular history about the 1903 electrocution of a circus elephant named Topsy, with portraits of the seedy sides of the circus’s heyday and the dawn of the electric age. The War of the Currents, which pitted Thomas Edison against George Westinghouse, also plays a role.
• “The Keeper of Hands: a Viennese Mystery” by J. Sydney Jones: Lawyer Karl Werthen is asked to find out what happened to the mysterious Mitzi and bring her killer to justice, at the same time undertaking a second commission: to find out who viciously assaulted playwright Arthur Schnitzler. As he navigates the highs and lows of Viennese society in pursuit of the truth in both cases, Werthen finds himself drawn in to a conspiracy of espionage and affairs of state.
• “The Edge of the Earth” by Christina Schwarz: In 1898, a woman forsakes the comfort of home and family for a love that takes her to a remote lighthouse on the wild coast of California. What she finds at the edge of the earth, hidden between the sea and the fog, will change her life irrevocably.
• “The Ghosts of Bungo Suido” by P. T. Deutermann: In late 1944, America’s recapture of the Philippines is jeopardized by what seems an insurmountable threat from Japan: two immense battleships and an aircraft carrier ready to go operational from the heavily defended and mined Inland Sea. Lieutenant Commander Gar Hammond, skipper of the new submarine, “Dragonfish,” becomes the Navy’s only hope to locate and stop the Japanese super-carrier before it escapes into the open Pacific.