WILKES - BARRE TWP. — The former Fashion Bug and Aspen Dental store fronts in the Wilkes-Barre Marketplace will soon be filled as Shoe Carnival makes preparations to open in November.
Shoe Carnival, one of the nation’s largest family footwear retailers, prides itself on providing good customer service and a broad assortment of moderately priced dress, casual and athletic footwear, quality socks and accessories for the whole family.
“We offer customers a completely unique and fun shopping experience with, with emphasis on national and regional name brands,” said Jessica Wildeman, public relations and marketing manager with Shoe Carnival.
Wildeman said the new Wilkes-Barre Township location will hold a grand opening on Nov. 8, just in time for holiday shopping. The next closest Shoe Carnival is in Williamsport and Reading.
“We will have a soft opening before,” Wildeman said. “It is depended on when the construction is complete.”
The new retail addition to the strip mall will bring 20 to 30 jobs ranging from management, cashiers, store associates and mic people. For details on the positions or to apply, visit www.shoecarnival.com/careers.
“We are taking applications currently and hope to have a full staff hired by the end of September,” she said.
Using distinctive promotional marketing techniques, Wildeman said the shopping experience at Shoe Carnival is different than what is offered by their competitors.
Creating a high energy retail atmosphere, customers and staff are encouraged to interact with one another, she said.
Making shopping fun, Wildeman said stores feature, mic people, who announce daily specials and promotions throughout the day.
“Our motto is ‘there is a surprise in store’ because customers will never know what they will find,”she said. “We have a spin and win wheel to offer additional savings to customers.”
What attracted a the franchise to the Wilkes-Barre Township location was the high traffic area provided by the interstate and the draw of the growing selections of the area’s retail and restuarant industry.
Wildeman said Shoe Carnival wanted to give potential customers more options when searching for shoes.
“We are expanding and thought that this would be the right time to open another store in Pennsylvania,” Wildeman said.
In July, Party City moved into the the former AC Moore store front in the Wilkes-Barre Township Marketplace. Also, opening in July was Gabe’s in the nearby East End Centre. Longhorn Steakhouse opened on Mundy Street in Janurary.
Shoe Carnival was founded in 1978 by David Russell. Shoe Carnival is headquartered in Evansville, Indiana, and has about 398 store locations in 32 different states and in Puerto Rico. Shoe Carnival trades on the NASDAQ Stock Market under the symbol SCVL.