Last updated: May 17. 2014 10:49PM - 671 Views

The Greater Wilkes-Barre Chamber of Commerce's Women in Business Council met recently at Ruth's Chris Steak House at Mohegan Sun at Pocono Downs in Plains Township. The speaker was Catherine Shafer, president of cds creative inc. — a strategic branding company. She discussed the importance of marketing oneself with three steps: promotion, presentation and positioning. Pictured, left to right, are: Kathi Bankes, manager, Ruth's Chris Steak House; Catherine Shafer; Women in Business Council member Hildy Ide, director of sales and marketing, Hilton Garden Inn, Wilkes-Barre; and Donna Sedor, executive vice president, Greater Wilkes-Barre Chamber of Commerce.
The Greater Wilkes-Barre Chamber of Commerce's Women in Business Council met recently at Ruth's Chris Steak House at Mohegan Sun at Pocono Downs in Plains Township. The speaker was Catherine Shafer, president of cds creative inc. — a strategic branding company. She discussed the importance of marketing oneself with three steps: promotion, presentation and positioning. Pictured, left to right, are: Kathi Bankes, manager, Ruth's Chris Steak House; Catherine Shafer; Women in Business Council member Hildy Ide, director of sales and marketing, Hilton Garden Inn, Wilkes-Barre; and Donna Sedor, executive vice president, Greater Wilkes-Barre Chamber of Commerce.
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The Greater Wilkes-Barre Chamber of Commerce’s Women in Business Council met recently at Ruth’s Chris Steak House at Mohegan Sun at Pocono Downs in Plains Township. The speaker was Catherine Shafer, president of cds creative inc. — a strategic branding company. She discussed the importance of marketing oneself with three steps: promotion, presentation and positioning. Pictured, left to right, are: Kathi Bankes, manager, Ruth’s Chris Steak House; Catherine Shafer; Women in Business Council member Hildy Ide, director of sales and marketing, Hilton Garden Inn, Wilkes-Barre; and Donna Sedor, executive vice president, Greater Wilkes-Barre Chamber of Commerce.


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