SCRANTON — Technology that a local Internet company provides for more than 3,500 regional auto businesses in the United States and Canada will help bring up to 50 new jobs to Scranton.
Net Driven, which operates a technology platform to provide digital marketing strategies for the automotive industry, recently opened its new headquarters in the Scranton Enterprise Building on Lackawanna Avenue for more space to expand the business.
Chief Executive Officer Patrick Sandone said the 50 new positions that will be added over the next year will be mostly full-time jobs.
“One big for right now is sales,” Sandone said. “We need some great inside sales people, five to 10 of those folks, software development, web development, graphic design.”
The company, which started out with three employees and has been operating in the Scranton Enterprise Center since 2007, moved within the building into a larger space formerly occupied by TMG Health. The space was renovated to include Superhero murals on the office walls. Net Driven has doubled in size every year since its 2007 inception, and company revenue has grown by 3,000 percent in the last five years, according to company literature. Net Driven recently received a Governor’s ImPAct Entrepreneurial Award.
“We have very unique software products that connects consumers with automotive car dealers, tire dealers, automotive repair shops, used car dealers,” said Sandone, 41, a Dunmore native who founded the company after working in investment banking and his family’s tire business. “Our technology connects consumers with dealers. It’s not just a website. It’s an entire integrated marketing end-to-end solution.”
Sandone said the company provides all the steps and solutions that tie together websites and social media.
“It’s a one-stop solution for Internet marketing,” he said.
Net Driven’s team helps dealers increase sales by developing websites tailored to the particular business and brand, according to the company. The company’s services also include search engine optimization, Web directory management, social media management and search engine marketing to drive more leads via the Internet.
“I saw this as an area where there was a big need for the technology we provide,” said Sandone, who lives in Waverly. “The big national chains are developing technologies on their own, but smaller regional business couldn’t.”
The company website is at www.netdriven.com.