Last updated: May 01. 2013 11:24PM - 309 Views
By - jsylvester@civitasmedia.com - (570) 991-6110



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PepsiCo pulling goat ad


PepsiCo is once again learning the risks of celebrity partnerships after an ad for Mountain Dew was criticized for portraying racial stereotypes and making light of violence toward women.


The soda and snack food company said it immediately pulled the 60-second spot after learning that people found it was offensive. The ad was part of a series developed by African-American rapper Tyler, The Creator, and depicted a battered white woman on crutches being urged to identify a suspect out of a lineup of black men.


A goat character known as Felicia is included in the lineup and makes threatening comments to the woman, such as “Ya better not snitch on a playa” and “Keep ya mouth shut.”


The woman eventually screams “I can’t do this, no no no!” and runs away. The word “do” is in apparent reference to the soft drink’s “Dew It” slogan.


Mountain Dew also was criticized recently because of its endorsement deal with Lil Wayne, whose rap lyrics compared a rough sex act to the tortuous death of Emmett Till, a black teen who was murdered in 1955 for allegedly whistling at a white woman. Last month, Reebok also ended its relationship with Rick Ross after he rapped about giving a woman a drug to have his way with her.


Stock indexes take a hit


The stock market fell the most in two weeks as the outlook for the economy grew dimmer.


All three indexes fell 0.9 percent.


Small-company stocks fell more than the rest of the market. The Russell 2000 index sank 2.5 percent.


Stocks sagged after a slowdown in hiring and manufacturing last month. Big-name companies reported disappointing results.


Job survey disappoints


A private survey shows U.S. companies added just 119,000 jobs in April, the fewest in seven months.


The report Wednesday from payroll processor ADP suggests that government spending cuts and higher taxes could be starting to weigh on the job market. And new requirements under President Barack Obama’s health care law may be prompting some small and mid-size companies to hold back on hiring.


ADP also said that hiring in March was slower than first thought: The survey shows just 131,000 added, down from an initial estimate of 158,000.


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