Wednesday, July 23, 2014





Help wanted: Lululemon’s cheeky CEO ad

Company has posted a joke-filled listing that it says shows its “fun and irreverent” brand.


June 15. 2013 10:01AM


Story Tools
PrintPrint | E-MailEMail | SaveSave | Hear Generate QR Code QR
Send to Kindle


NEW YORK — If you can hold a headstand for at least 10 minutes, communicate in Sanskrit and enjoy downing wheatgrass and tequila shots on Fridays for work-life balance, Lululemon has a job for you.


After a rocky few months, the company is seeking a new CEO. Lulumon has posted a joke-filled want ad that it says shows its “fun and irreverent” brand.


The ad comes as the Canadian company’s stock has slid 19 percent after it announced Monday that its current CEO plans to leave.


In March, Lululemon suffered a public relations nightmare after pulling too-sheer yoga pants from shelves. The company is known for its $100 yoga pants.


Lululemon posted a sign on its Facebook page and in stores Thursday reading “CEO Wanted, Apply Within.” A job listing on its website says, “You report to no one, you are the CEO (duh).”


The company “love(s) that our stores and social media teams are not afraid to spark a conversation in our communities,” Lululemon said in a statement.


RBC Capital markets analyst Howard Tubin said Lululemon’s ad should not be taken too seriously.


“It’s in keeping with the fun and irreverent way they like to approach their business,” Tubin said. “It’s a quirky way of them addressing the situation.”


Lululemon’s CEO, Christine Day, has said she would stay until a successor is named. Under her leadership over the past five years, Lululemon has grown annual revenue from $274 million to $1.4 billion. It has more than 200 stores.


Lululemon stock fell 56 cents to $66.28 in afternoon trading. It’s down about 14 percent in 2013.




Comments
comments powered by Disqus Commenting Guidelines
Poll
Mortgage Minute


Search for New & Used Cars

Make 
Model
 
Used New All
 

Search Times Leader Classifieds to find just the home you want!

Search Times Leader Classifieds to find just what you need!

Search Pet Classifieds
Dogs Cats Other Animals



Social Media/RSS
Times Leader on Twitter
Times Leader on Youtube
Times Leader on Google+
The Times Leader on Tumblr
The Times Leader on Pinterest
Times Leader RSS Feeds