Sunday, July 13, 2014





Coca-Cola funds clean-water projects


September 14. 2013 12:43AM
TAMMY WEBBER Associated Press

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CHICAGO — The U.S. Department of Agriculture and Coca-Cola signed a five-year agreement Friday to restore watersheds that have been damaged or altered by development, wildfires and agriculture as part of an initiative to slow runoff and replenish groundwater on federal lands.


Such efforts are increasingly important to corporations and farmers who rely on water and to tens of millions of people whose drinking water originates in the national forest system, Agriculture Secretary Tom Vilsack said. But federal budget cuts and the wide scope of the problem have the USDA turning to partnerships with nonprofit groups and corporations for help.


“We need to look creatively at ways to leverage our resources or attract outside resources,” said Vilsack, who along with Coca-Cola Americas President Steve Cahillane will announce the partnership at the Midewin National Tallgrass Prairie outside of Chicago. A wetland at the 18,000-acre site is being restored by removing old agricultural drain tiles that divert almost 14 million gallons per year into waterways — and eventually down the Mississippi River — rather than allowing it to soak back into the ground.


It’s one of six projects that Coca-Cola has helped fund through a pilot program with the USDA’s U.S. Forest Service over the past two years, said Chris Savage, assistant director of the agency’s Watershed, Fisheries and Wildlife office. Others included restoring a wetland in California’s Sierra Nevada Mountains that helps supply water to San Francisco and restoring the landscape along Colorado’s South Platte River that was devastated by fire a decade ago.


Under the new agreement, the company and the Forest Service will work with two nonprofit foundations — the National Forest Foundation and the National Fish and Wildlife Foundation — to identify projects on federal lands. Corporate funding will go through the foundations, which also contribute money to the projects, officials said. There is no specific amount committed to the projects, but Vilsack said he expects “millions” will be spent.


Coca-Cola will emphasize projects that can be done fairly easily and improve resources in areas where the company withdraws water for production, said Bruce Karas, the company’s vice president of environment and sustainability for North America.




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