July 30, 2008

Venerable Hotel Sterling ready for development

Building owner CityVest hopes to partner with co-developer for construction, marketing.

BILL O ’ BOYLE boboyle@timesleader.com

WILKES-BARRE – The Hotel Sterling, once the crown jewel of a vibrant downtown, is fully prepped and poised for a return to glory.

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CityVest executive director Alex Rogers said the Riverfront project is key to luring a developer to transform the vacant and gutted Hotel Sterling into a commercial and residential property.

PETE G. WILCOX/THE TIMES LEADER

Now, all it needs is a developer.

Alex Rogers, executive director of CityVest, which owns the building, said he is optimistic construction will soon begin.

Rogers said he can’t provide a timetable for the start of the $100 million project but said numerous potential developers have toured the gutted building.

“Just because there isn’t any activity going on there, no heavy equipment or work crews, doesn’t mean the project isn’t progressing,” Rogers said. “We are hopeful that we will enter into a partnership agreement soon with a developer who has experience in urban downtown revitalization projects.”

Rogers said he is interviewing co-development firms that will partner with CityVest for the construction and marketing stages of the project. The environmental abatement and demolition phases have been completed, he said.

“We’ve added extra protection to the roof and on the architectural side, we’ve completed the conceptual floor plan layout and schematic design,” Rogers said. The historic hotel will be an integral part of the Riverfront Park development that is under way.

“The views are simply breathtaking and the developers have commented on the economic development going on in the city,” Rogers said.

Major obstacles to the estimated $100 million project have been met, including acquisition of the hotel, parking lot area and adjacent buildings. Back taxes have been satisfied, Rogers said.

The project costs have been boosted by federal, state, county and local funds.

Plans call for the restoration of the first floor to resemble the hotel in its original state. Retail spaces will be on the first floor, offices on the second and condominiums on the third through seventh floors.

The entrance will be from the proposed parking area along West Market Street. There will not be a River Street entrance. A multi-level parking lot will be built and the second-phase building would be built on top of that, Rogers said.

“To have a property that has so much potential and then add the $30 million Riverfront Project with the portals, walkways and amphitheater will be a wonderful gift to the community,” Rogers said. “And the threat of flooding has been taken away as well.”

Rogers said the city’s downtown has “blossomed,” and he realizes the importance of the Sterling to its continued revitalization.

“There has been a lot of hard work done getting the project to this point,” Rogers said. “We are hopeful we can continue making progress toward completion of this challenging project.”

Bill O’Boyle, a Times Leader staff writer, can be reached at 829-7218.


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Ted said...

"all it needs is a developer" is analagous to the heart patient needing a donor heart!!!!!

July 30, 2008 at 6:14 AM

Pringle Hill said...

I am keenly interested in this project. I would love to own a condo on the river front. Anticipating a great development for the river front.

July 30, 2008 at 7:47 AM

Pipe Dream Here said...

I'm sorry but when they tore down the tower they should have torn down the rest of this building. The exterior is undistinguished and almost everything of historical value was long ago stripped inside. There is so much vacant housing in Wilkes-Barre more units are not needed. Anyone who thinks the offices and condos in the Sterling would be filled should look at the mostly vacant downtown theatre building and the virtually empty tall office buildings in Wilkes-Barre. Before expanding its stock, Wilkes-Barre needs to renovate and fill the houses and buildings in the city that are currently underused. I love old buildings and Wilkes-Barre tore down too many of them but the Sterling is a lost cause pipe dream.

July 30, 2008 at 9:00 AM

DS said...

I agree with Pipe Dream. Also, where are the jobs needed to earn the money to live in one of those units?

July 30, 2008 at 12:05 PM

Lisa said...

I'm very much looking forward to the completion of this project. The building should be saved and restored,and I can't wait until it's finished. Alot of historic buildings were torn down under the previous mayor, and I'm glad to see the Sterling wasn't one of them! Also I'm sure there will be no problem finding tenants.

July 30, 2008 at 12:31 PM

Haymaker said...

$100 million? You have to be kidding me? Is that going to be tax payer money? I'm sure we can find a laundry list of better uses of $100 million.

July 30, 2008 at 12:37 PM

Pringle Hill said...

I remember the Sterling when it was operational, little coffee shop, barber shop, the buffett meals, it was just a neat building. Hope you are wrong Pipe Dream, I want to see the building restored.

July 30, 2008 at 1:12 PM

Concerned Citizen said...

Pringle - Better be careful before buying that condo on the waterfront. The taxes will be assessed at 300 times what you paid for it (see Harvey's Lake aka "The 6th Great Lake".

July 30, 2008 at 1:13 PM

mark said...

I agree with Pipe Dream and it's not an efficient use of space. who will be able to afford space? the new taxes and fuel prices will kill that project. oh well it was a nice dream anyway. better than doing nothing or is it?

July 30, 2008 at 1:41 PM

penny said...

In this economic climate who in the world would want that parcel and building?? tear it down. Less places the vagrants and homeless have to do their evil deeds

July 30, 2008 at 2:46 PM

Wos said...

Who in their right mind is going to invest $100 million in W-B? I'm sure there's a pretty short line of investors. Unless of course taxpayer money is involved.

July 30, 2008 at 3:34 PM

David_Wayne said...

tear it down.

July 30, 2008 at 4:15 PM

Sue Calvert said...

As a native of Wilkes-Barre and a veteran of going to many luncheons and clothing trunk shows, etc. at the Hotel Sterling when I was a child, I hope that the hotel can proceed with its plans. Actually, I wouldn't mind livng in a condo in the hotel once it is developed if the price and size of the units is right.

July 30, 2008 at 5:50 PM

Bob said...

Hazleton has its "cargo airport"; Wilkes-Barre has the "Sterling", both dead ends eating up taxpayer dollars. Sad but I believe true!!

July 30, 2008 at 6:34 PM

Sam Kinnison said...

Did I read that right? "the threat of flooding has been taken away". Excuse me but most of the Wyoming Valley is built on a FLOOD PLAINE. In time the river will FLOOD AGAIN and DAN won't be around to help. WHY DO DEVELOPERS CONTINUE TO BUILD IN THESE PLACES?!! They must say to themselves, oh, here's a cute, lazy river, lets build here. Remember Agnes? Take a look at some pictures from back then and don't tempt God with such boasts.

July 30, 2008 at 10:01 PM

Robert Smith said...

Sad to see that so many people have given up on improving Wilkes-Barre.

July 30, 2008 at 11:11 PM

Rodney D said...

Hey Sam.. That reminds me of what the boys from the White Star Line said about the Titanic, you know being waterproof and all. I guess I like ancient history. I named my dog Egypt. Boy, what a dog, a great dog. Only problem is he leaves a Pyramid in every room in the house.

July 31, 2008 at 6:03 PM

Robbie Wood said...

This project is a joke. If someone had given me the amount of money that these fine folks have already blown through, I would have been able to develop three depressed city blocks. Someone needs to tell this guy that talk is cheap.

August 1, 2008 at 11:16 AM

Wos said...

Yep, I gave up on W-B 10 years ago. Moved out because of the crime and corruption. Now I'm kinda embarrassed to tell people I'm from this area. So I just tell them I was born in Jersey and made a mistake once by moving here.

August 1, 2008 at 2:54 PM

AF said...

I agree with pipe dream I wish they would have just kept the original historical items in the hotel and made it into a gorgeous luxury hotel like it used to be with original historic detail overlooking the water and it would attract people from all around the country to see a historic hotel restored to its original splendor.

May 26, 2009 at 9:26 AM


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