PITTSTON — Sports is coming to The Mountain.
On Aug. 5, the adult alternative music format heard locally on 102.3 FM for more than a decade will be replaced by a mix of local and network sports programming, Entercom Wilkes-Barre General Manager Ryan Flynn said.
Formally known by the call letters WDMT, the station is commonly known to listeners as The Mountain.
“We haven’t been able to capitalize on The Mountain from a sales perspective,” Flynn said Monday. “It’s done OK from a ratings standpoint, and we have a dedicated core of listeners, but we haven’t been able to monetize that.”
Starting next month, the frequency will be known as Sports Hub 102.3, Flynn said, with a three-hour local sports broadcast weekday afternoons and NBC Sports Radio programs at other times.
NBC Sports Radio was launched in September, a joint venture between NBC Sports Group and Dial Global. It began broadcasting 24 hours a day, seven days a week starting in April. Among its hosts is former Philadelphia Eagles quarterback Donovan McNabb.
Entercom also operates area stations 98.5 KRZ (WKRZ), Froggy 101 (WGGY) as well as WILK.
Shows heard on The Mountain include “House of Blues,” “Metal on the Mountain” and “Sunday Beatles Hour,” according to its website.
While 102.3 will become a sports station, The Mountain’s programming will continue on KRZ HD-2 as well as streamed on the Internet, Flynn said.