Our weekly look at the work of RailRiders president Rob Crain, who has given us back our baseball — with a side order of promotions and entertainment.
BEST OF THE WEEK: With only one home game this week, free water bottles and a pre-game performance by a band is the winner in this category. Even if there had been a full week of home games, it’s a pretty sweet promo.
MISSED OPPORTUNITY: Remember when Richmond was an I.L. member? Well, it’s now a Double-A town, but it had a Major League promotion this week.
The Flying Squirrels made national headlines with their Salute to Scandal Night on Thursday. There was a Brett Favre football toss, a Milli Vanilli lip-synch contest and a Watergate water relay, among other events. The capper, though, was having dollar hot dogs and asking fans to tweet pictures of themselves enjoying their discounted dogs — as an homage to New York mayoral candidate Anthony Weiner.
Between Weiner’s name, and his notoriety, this was an awesome idea.
The promotion might have hit a little too close to home for the RailRiders, though. After all, they are the New York Yankees’ top affiliate. And it’s not like they lined up a drug store chain to sponsor one of Alex Rodriguez’s rehab nights.
The Flying Squirrels did admit to scrapping one segment of the night devoted to Virginia’s governor, who is currently embroiled in controversy. A Tiger Woods golf contest was also dropped, citing the stadium’s family atmosphere (strange considering Weiner’s actions, but whatever).
COMING UP: The RailRiders are only home today and Saturday, so there’s slim pickings as far as variety. Saturday’s game against Buffalo is Magic Night, which opens with a pre-game band and ends with fireworks after. Included is a Houdini Paperweight Giveaway to the first 2,500 fans, so get there early before they all … (sorry about this one) … disappear.