Monday, November 28, 2011
Wasser has worked at newspapers as diverse as the Stuttgart Daily Leader in Arkansas and the Charlotte Observer in North Carolina. His Times Leader tenure began in 1983, when he was hired as the newspaper’s sports editor. Over the next decade, he turned the newspaper’s sports section into one of the most recognized in the nation as it was annually named one of the best daily and Sunday sports sections in the country.
Wasser left the sports department to become assistant general manager and online editor of The Times Leader’s website during the infancy of the internet. He left The Times Leader in 2000 to become online editor of the Wilmington (Del.) News Journal. Just prior to returning to The Times Leader in 2008, he was editor-in-chief of a national magazine covering home theater and other consumer electronics.
But Wasser says his proudest accomplishment is having driven and reviewed over 1,000 cars, trucks and motorcycles since he started writing a weekly car column for The Times Leader in 1988. The column, which runs in print on Saturday and online here, has appeared in several other newspapers, and Wasser has contributed auto-related content to national publications including “Road & Track” and “Open Road” magazines and “USA Today.”
The S60 is arguably the best-looking sedan Volvo has ever offered. Its sleek and sporty exterior is complemented by a similarly sporty interior. The cabin features high-grade materials, an elegant design and incredibly comfortable seats
Provoking my wife to debate something is about as difficult as convincing a kid to eat cookies or ice cream. We have bickered about everything from the color of carpeting to the merits of her mom’s pumpkin pie.
A few weeks ago, while window shopping for ski boots and insulated underwear, I got just what anyone living in the northeastern U.S. would want at this time of year: A convertible.
When Chrysler launched its PT Cruiser, most observers expected it to perform like a fireworks rocket. It would take off quickly and grab everyone’s attention, sparkle brightly for a short time, then just as quickly fade out of sight.
Sitting beside me in an idling vehicle in Santo Volvo’s Moosic parking lot, salesman Chris Cadwalder told me to take my arms off the steering wheel and cross them on my chest, like a pouting four-year-old refusing to eat his spinach.
The voice came from the second-row seat, but it boomed with excitement as if it were coming from an auditorium stage.
The only thing I know about marketing is that you put the groceries on the conveyor belt and a cashier adds up how much they cost. And I know even less about advertising.
The guy in the mall parking lot stopped in front of the vehicle I was exiting, pointed at it and asked, “What’s that called?”
Timing is everything, in life and in the automotive world.