Chris Higdon grew tired of the national hunting magazines and television shows which he believes portray the sport inaccurately.
Sure, all hunters live for the chance to harvest a monster buck, but that's not always the reality, he said.
"We don't all get to the hunt the ideal location with the perfect scenario," Higdon said.
That's what prompted Higdon to create a website – a place full of stories and advice that hunters in northeastern Pennsylvania can relate to. The name – Deerstew, reflects the intent of the website which includes a little bit of everything when it comes to the outdoors.
"I want to appeal to the guy who has to work for it. My whole inspiration for this is for it to be something unique to our area," he said. "Something with more insight into hunting and fishing in northeastern Pennsylvania.
"I want to stay away from the antler envy that these television shows have created."
Higdon's website, www.deerstew.com, launched last month and he has stayed busy creating content with his stories and photos, along with those from other hunters and anglers in the region. His brother-in-law, John Strazinski, has also been instrumental in designing the site.
It's a place, he said, where hunters and anglers can share stories, tips and anything else related to the outdoors in northeastern Pennsylvania.
For Higdon, the website is also a chance to pursue his love of outdoor writing.
"I always kept a journal growing up and wrote about all my hunting experiences," he said. "It transformed into writing hunting stories and it's a hobby that I really love."
Although Higdon doesn't know how many people visited the website since it launched, he will be able to monitor visits in the future.
That, he said, will be a key toward selling advertising if Higdon chooses to take the site in that direction.
For right now, Higdon said he will continue with his job as restaurant manager of the Chill Grill in Wilkes-Barre. But if the site grows to the point where he can do it full-time, Higdon said it would be a dream.
"Right now I don't know how many people will want to read an online magazine like this," he said. "I don't know anyone who has done this locally … it's a shot in the dark."
Higdon plans to add more content to the website related to fly fishing and product reviews. He's also hoping fellow hunters and anglers will submit their stories or photos to share with others.
New content will be added bi-weekly, Higdon said, but that could increase if enough people visit the site.
"It's an online magazine for anyone with a passion for the outdoors in Pennsylvania. Hunting is a big component, but there are also things for anyone interested in rural life," Higdon said.
Hometown: Hunlock Creek
Occupation: Restaurant manager of the Chill Grill in Wilkes-Barre
Organization: Nanticoke Conservation Club
Favorite places to hunt: Bradford County, Back Mountain, Drums/Sugarloaf.
Favorite species to hunt: Deer with a bow and upland game with my English setter.
Dream hunt: Bighorn sheep in British Columbia with my bow. Just the scenery and experience would be amazing.
Earliest hunting memory: Sitting with my dad, Robert, in his treestand when I was 6 years old. That made me anxious to turn 12 so I could start hunting.