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Last updated: February 19. 2013 7:39PM - 345 Views

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Lego spent a fortune researching how girls play before coming out with the Friends sets, and it is paying off. Unlike past girl-centric sets, these things are getting hard to find as Christmas nears.

Last night I put two more sets together. A few details caught my eye in the cafe:
- a Lego booth, complete with a plate-sized burger (or similar sandwich)
-Salt and pepper shakers, ketchup and mustard dispensers, and a frying pan with a more realistic handle than past versions, as well as more realistic utensils like knives, forks and flipper (spatula)complete with holes.

One big difference in the friend minifigures - glaringly obvious in how they ride horses in the stable kit - is the more natural rear ends: no holes for attachment to seat studs.

Laugh, but these attentions to details have apparently given Lego it's first truly successful girl-centric series in more than five decades. According to a Bloomberg article, Lego learned that girls play differently than boys: The latter play in the third person, manipulating the figures through a story, the former play in the first person, being part of the story.

I guess it's easier to imagine being a Lego figure if the figure, like you, doesn't need a hole in each cheek to sit ...


 
 
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