Last updated: February 19. 2013 12:58AM - 102 Views

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In an age when it seems like a new iPhone is released every six months and a new Android device every six days, there‚??s constant pressure on businesses to keep up.
An app you launched last month might be rendered out of date almost immediately by the latest, greatest device.
In this kind of environment, only organizations that can change with the times have any hope of survival. A six-month-old app is already well overdue for an update, and you‚??re in trouble if you haven‚??t redesigned your website to keep up with the latest standards and industry trends within the past year.
When The Times Leader launched its new iPad app over a year ago, it attracted some attention. Not because of the app itself or what it contained. At the time, only one other newspaper in the state had an iPad application. We beat the large Philly and Pittsburgh papers, which spoke more about the state of the industry than our own capabilities.
That early app combined features of a PDF reader with extended capabilities. All well and good, but it wasn‚??t as dynamic as it could have been, and even though we were ahead of other newspapers, that just didn‚??t cut it.
Tablet devices like the iPad are designed to be dynamic, to give the user an interactive experience. Showing print newspaper pages is fine, but not what anyone would call ‚??interactive.‚?Ě
What happened if big news came out that day? The same old content would still be in the app. What about videos, and other dynamic features?
With that in mind, and with a presence on the iPad platform, we immediately began to look down the road. A few days ago, users of our iPad app received an update that captures the immediacy of the 21st century news cycle. You can view videos, see the latest local and national news, and yes, still read the print edition of the paper. We also can add special interactive features.
Similar efforts are under way to bring every aspect of our digital operations up to state-of-the-art levels and keep them there.
To get our new iPad app, use the QR code or go to http://tlgets.me/app
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