Sunday, July 13, 2014





'No' Oscar nomination boosts Chile's film industry


February 20. 2013 1:44AM
Story Tools
PrintPrint | E-MailEMail | SaveSave | Hear Generate QR Code QR
Send to Kindle


d872b4b8e34347a98ac03b3f373a6244.jpg



(AP) Chile is getting its first shot at an Oscar for best foreign-language film, along with global attention and a boost to its thriving film industry with the nomination of No.


News of the film's nomination Thursday was widely celebrated by Chileans, but also had been expected by many since the movie became a surprise hit at Cannes.


No revisits a publicity campaign that helped oust Gen. Augusto Pinochet from power after 16 years as a dictator.


Gael Garcia Bernal plays Rene Saavedra, a formerly exiled advertising hot shot drawn into a 1988 referendum TV campaign who tries to persuade people to vote No to eight more years of Pinochet.


Selling the idea that positive change could end the regime, his character uses ads that feature catchy jingles, a rainbow graphic and dancing Chileans in a variety of guises from cowboys and housemaids to cooks and miners.


I had a great time doing this, Garcia Bernal said in a telephone interview with The Associated Press from Cabo San Lucas, Mexico, where he's filming a short with his close friend and fellow actor, Diego Luna.


The fact that I played an exiled man is something very common in Chile because the dictatorship provoked this type of returns, he added.


The ad campaign worked in real life. Pinochet, who once compared himself to the best Roman emperors, was ousted when 55 percent of people voted no to continuing his rule. His removal paved the way for Chile's return to democracy and more than two decades of economic prosperity.


Dictators are not usually ousted through democratic elections, and this is a profoundly human story, which was resolved through things that have to do more with beauty than with horror, director Pablo Larrain told the AP.


Larrain said he's excited about the nomination because it will entice more people to see the story of one of Chile's most memorable moments.


The movie shows how society organized and changed the destiny of a whole country, how a dictatorship was defeated through peaceful means, positive ideas, Larrain said.


The film's July premiere in Santiago unsettled many audiences because Chile remains deeply divided over Pinochet's rule.


Even the mention of his name makes many Chileans cringe with memories of the dictator shutting down Congress, outlawing political parties and sending thousands of dissidents into exile, while his police killed an estimated 3,095. But to his loyalists, Pinochet remains a fatherly figure who oversaw Chile's growth into economic prosperity and kept it from becoming a socialist state.


The movie shows how Chile through the referendum negotiated with Pinochet because we kept his model to the point where we've abused a model imposed by Pinochet, Larrain said.


We negotiated with him because we were never able to judge him, and Pinochet died a free man and a millionaire.


__


Associated Press writer Sigal Ratner-Arias in New York contributed to this report.


__


Luis Andres Henao on Twitter: https://twitter.com/LuisAndresHenao


Associated Press


Comments
comments powered by Disqus Commenting Guidelines
Poll
Mortgage Minute


Search for New & Used Cars

Make 
Model
 
Used New All
 

Search Times Leader Classifieds to find just the home you want!

Search Times Leader Classifieds to find just what you need!

Search Pet Classifieds
Dogs Cats Other Animals



Social Media/RSS
Times Leader on Twitter
Times Leader on Youtube
Times Leader on Google+
The Times Leader on Tumblr
The Times Leader on Pinterest
Times Leader RSS Feeds