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Citadel Broadcasting operates five radio stations from its offices off Baltimore Drive in Plains Township. Cumulus Media, of Atlanta, agreed to buy Las Vegas-based Citadel on Thursday in a cash and stock deal.
DON CAREY / THE TIMES LEADER
Cumulus Media Inc. is buying Citadel Broadcasting Corp. in a $1.7 billion deal that would unite two of the nation’s largest radio station owners.
Citadel owns five Plains Township-based stations, including Top 40 station 97 BHT, oldies AM station 590 WARM, country station JR 93.7, alternative rocker 97.9 X and light-rock formatted Magic 93.
Atlanta-based Cumulus would own 572 radio stations across about 120 U.S. markets once the deal announced Thursday closes. It will remain the No. 2 radio station owner in the U.S. behind Clear Channel, which owns more than 800 stations.
The nearest market with a Cumulus-owned station would be Harrisburg where it operates five stations including Wink 104, Hot 92 and 1400 ESPN Sports.
The deal represents a bet that the radio advertising market will continue rebounding. Like other media, radio broadcasters were hard hit in 2008 and 2009 as the recession curtailed the ad spending that generates most of their revenue. An advertising shift to the Internet also siphoned money away from radio stations.
But the outlook has been improving modestly as the recovering economy has encouraged advertisers to increase their marketing budgets.
Cumulus said on Thursday it is paying $37 per share in cash and stock for Citadel, which owns 225 radio stations in more than 50 markets. Las Vegas-based Citadel had previously rejected a $31 a share offer from Cumulus.
Cumulus said the enterprise value of the deal, including assumed debt, is about $2.4 billion.
The company said it has obtained equity financing commitments for up to $500 million from Crestview Partners and Macquarie Capital. Cumulus also received debt financing commitments of about $3 billion from a group of banks.
The $1.7 billion value is based on Citadel’s 46.8 million outstanding shares. Citadel said there is $1.4 billion of cash available for the deal, along with about 151 million Cumulus Class A shares. If all Citadel shareholders choose to receive cash, then each Citadel share would be prorated to $30 in cash and 1.613 shares of Cumulus. Citadel said this implies a total value of $38.23 per share, based on Cumulus’ closing stock price on Wednesday. If all shareholders decide to get shares instead, then the implied value would be $39.45 on the same basis.
The deal must still be approved by Citadel shareholders and regulators. It is expected to close by the end of this year.
There was no indication Thursday how any sale would impact local stations, staffing or programming. A message seeking comment from Citadel’s local market manager, Bill Palmeri, was not immediately returned.