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Bigger companies have the budget to hire agencies or experts like myself to handle their videostrategy, but I’m here to empower small businesses—those who are scrappy, resourceful, and ready to punch way above their weight.
Today begins a 7-week crash course designed to equip you and your business for a powerful video marketing campaign in 2025. I’m taking a strategic, step-by-step approach and sharing the insider secrets usually reserved for big-budget clients. If you’re a small business owner looking to level up, you’re about to get the blueprint to compete with the big players—no fluff, just actionable strategies.
Before we get into the nitty-gritty of production, strategy, and distribution in the coming weeks, you need to understand why video marketing is so essential, the benefits it brings, and how it can set you apart from your competitors. Let’s break down why video marketing is crucial for your business, especially as we head into 2025.
Small businesses have a unique advantage over larger companies—you’re more agile and adaptable. This flexibility means that unlike big brands that need to navigate layers of approval, small businesses can act fast and be more responsive producing authentic, engaging video content that resonates with your audience.
Nearly all consumer internet traffic is video. It’s what people are consuming on Instagram, Facebook, and YouTube. With just a smartphone, some creativity, and a solid plan you can capture the attention of a near infinite pool of potential customers.
Benefits of incorporating video into your marketing strategy:
1. Increases Brand Awareness: Videos are a fantastic way to get your brand in front of new eyes. Platforms like YouTube and TikTok are built for discovery, meaning that a well-made video can go viral and introduce your business to thousands, if not millions, of potential customers.
2. Boosts Engagement: People are more likely to engage with video content than any other type of post. Whether it’s a quick tutorial, a product demo, or a behind-the-scenes look at your business, videos capture attention and encourage viewers to like, comment, and share.
3. Drives Conversions: Adding a video to your landing page can increase conversions by as much as 80%. Videos help potential customers understand your products or services better, addressing their pain points and showing them the value you offer. This can significantly boost your sales.
4. Improves SEO: Google loves video content. By adding videos to your website and optimizing them with the right keywords, you can improve your search engine ranking. This means more organic traffic and higher visibility for your business.
5. Builds Trust and Credibility: Videos allow you to be authentic and transparent, which builds trust with your audience. Whether it’s through customer testimonials, case studies, or live Q&A sessions, video content can position your brand as an authority in your industry.
The best part is, you don’t need a fancy studio or a huge budget to make video marketing work for your business. It’s all about creativity, consistency, and understanding what your audience wants to see.
Why Now Is the Time to Start
If you’re still on the fence about video marketing, let me be clear: 2025 is going to be the year of video. As more businesses catch on, the competition will only get tougher. But by starting now, you can get ahead of the curve and establish a strong presence before everyone else jumps in.
This week, I want you to think about how video can fit into your existing marketing strategy.
What stories can you tell? How can you use video to showcase your products, highlight your customers, or share your expertise? Over the next six weeks, I’ll guide you through the process of planning, creating, and optimizing videos that will help your business thrive.
Your Action Plan for This Week
To kick things off, start brainstorming ideas for your first video. Think about your unique selling points, your brand story, or common questions your customers have. Write down at least three ideas that you can turn into short, engaging videos.
By the end of this 7-week crash course, you’ll be ready to launch a video marketing strategy that will set your business up for success in 2025. So, get excited—this is just the beginning.
Next week, we’ll dive into setting clear video marketing goals that align with your business objectives. See you then!
Jonathan Edwards is the owner of Diamond City Studios. Reach him at Jon@DiamondCityStudios.com.