Advertiser spotlight: WB Medicine Shoppe prides itself on community involvement

By Toni Pennello - [email protected]
A man walks into the The Medicine Shoppe pharmacy on Hazle Street in Wilkes-Barre. - Sean McKeag | Times Leader File Photo

WILKES-BARRE — After about 40 years in the business, The Medicine Shoppe of Wilkes-Barre is here to stay.

“My father was the original owner. I was 6 when he opened this,” said Heather Radel, who now runs the pharmacy with her mother. “My mom and I work very well together,” she added.

The Medicine Shoppe is a pharmacy chain, each independently owned and operated.

Wilkes-Barre’s Medicine Shoppe does more than fill scripts and counsel patients, said Bill Schoen, who is the marketing consultant for both the Wilkes-Barre and Dallas Medicine Shoppes.

The Medicine Shoppe also does work in the community, including sponsoring the Times Leader/Scripps Spelling Bee for the past few years.

“The Medicine Shoppe has an interest in not only medical health, but quality living here in Northeastern Pennsylvania,” Schoen said. “The spelling bee is one great way to be involved in the community, and to be involved in the lives of young people.”

The pharmacy places emphasis on wellness in the community with advertisements focused on good health.

“We do a lot of good health advertisements throughout the years, not so much promoting our products and service but promoting health and wellness,” Schoen said. “We always offer our pharmacists to the community for advice, and medication management and prescription information.

“We feel really good about what we are able to do to try to help the community and our patients,” Schoen added.

This focus on wellness in the community is what sets the Medicine Shoppe apart, Schoen said.

“The important component for the Medicine Shoppe is that we’re community pharmacists. We pride ourselves on involvement in our community and really personalized service,” Schoen said.

Schoen emphasized the Medicine Shoppe’s commitment to excellent customer service, and added they have other wellness initiatives, including flu shots, diabetes education, nutrition information and more.

“We think we have an important niche in the community and have many, many long standing customers, and always have our eye on the next generation to try to help them with their pharmaceutical needs,” he said.

A man walks into the The Medicine Shoppe pharmacy on Hazle Street in Wilkes-Barre.
https://www.timesleader.com/wp-content/uploads/2018/05/web1_TTL102217MedicineShoppe12018427123429647.jpgA man walks into the The Medicine Shoppe pharmacy on Hazle Street in Wilkes-Barre. Sean McKeag | Times Leader File Photo

By Toni Pennello

[email protected]