When the media comes together, great things can happen.
Sure, most days, media outlets are competing.
Get the best story.
Find the source before anyone else.
Get it online; send immediate visitors to your website; check engagement rates.
Do. It. Now.
We hear it time and time again. But on Tuesday night, and throughout the last several weeks, local media outlets came together for a cause: EOTC, now rebranded and known as Outreach-Center for Community Resources.
Print media, television companies, outdoor advertising platforms and the like came together to “reach out” to their audiences, educating them on Outreach and encouraging them to support a child for $100. If you don’t know, Outreach provides children and families in need with resources and opportunities to live more stable and self-sufficient lives.
On Tuesday night at Glenmaura National Golf Club, media outlets were given awards honoring them for their efforts, which was so appreciated.
We are asked consistently for donations, free advertising, event sponsorship and more. We do our best to help organizations that reach out. To hear one group honor us with a celebration and thank us in such a way was special.
To a people-pleaser like me, it made me step back and realize that our work really does matter.
I realized the same the next night, when our Wilkes-Barre POWER! group — I’ve mentioned the club enough, so I won’t explain what it is again — partnered with the McGlynn Center at the River Grille in Plains Township to raise money for the McGlynn facilities that provide children a safe and nurturing space to go to after school. There, children get homework help, learn about service, improve their life skills, and get nourishment.
As a reporter, years ago, I wrote stories about the center and its then-director Sister Miriam Stadulis.
I was impressed with how these kids came in. Some are tough and in need of affection. They walk in with bright smiles, ready to do homework and spend time with volunteers prepared to help.
Most importantly, they walk into an environment with people who care.
To me, caring is everything.
If I didn’t care, for example, I wouldn’t have been playing kickball on Thursday night.
Let me be clear: I don’t do physical activities. I don’t care for them; I’m not interested in them; and they don’t make me happy.
Apart from the occasional walk, I just don’t sweat.
But on Thursday, I had the call. The call was from Anthony Melf, of PA Career Link, to join his Wilkes-Barre Chamber of Commerce Young Professionals kickball team. What sealed the deal was that the event benefitted YMCA and children’s camps.
While I might not care about participating in physical activities, I do care about causes like the YMCA.
To me, it was worth getting all that dirt on my sneakers — and sweating.
Mike McGinley is the Times Leader Media Group’s major accounts executive. Reach him at [email protected] or 570-704-3945.