WILKES-BARRE — Tech company Pepperjam announced on Tuesday it will be exiting from multi-channel marketing.
The Wilkes-Barre based company calls it the “final step” in a restructuring initiative that involved a 20 percent layoff in late March.
The announcement came via a press release sent out by the company Tuesday.
In it, Pepperjam announced they will be transferring the multi-channel agency business to Gen3 Marketing, based in Blue Bell, with which Pepperjam is partnered.
Matt Gilbert, Pepperjam’s CEO, said in the release that the shift will allow the company to focus more on its affiliate marketing solutions business.
“The affiliate marketing landscape is changing rapidly and marketers need partners who understand how to empower them to unlock the full range of opportunities available to them. This is our core strength,” Gilbert said in the release. “We have the team, the technology, the balance sheet, and now we have the full resource of the organization focused solely on delivering on the promise of the category.”
Similarly, Gen3’s CEO Michael Tabasso, said he’s looking forward to bringing Pepperjam’s clients into his company.
“This transition is a win for all parties and we look forward to further leveraging Pepperjam’s innovative affiliate technology and network solution to maximize business performance for our clients,” Tabasso said in the release.
Pepperjam, which has offices in Conshohocken, Santa Cruz, Tempe and Toronto, laid off 20 percent of its workforce across all of its offices in March, calling the layoffs “strictly a business decision.”
A representative from Pepperjam stressed at the time of the layoffs that the company wouldn’t be going away anytime soon, and instead would be undertaking a restructuring plan.
Reach Patrick Kernan at 570-991-6386 or on Twitter @PatKernan