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Michael S. Cummings, vice president and marketing manager for FNCB Bank, recently was awarded the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association.
“Earning the CFMP certification validates Michael’s experience, discipline and depth of education in bank marketing,” said Gerard Champi, FNCB Bank President and CEO. “It’s a designation that is well deserved and one we are all proud of.”
The certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must have certain levels of experience and education in the financial services marketing profession, pass an exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, and marketing components.
Cummings has been with FNCB for seven years and is responsible for overseeing the bank’s marketing efforts. He is a graduate of the University of Scranton with a Bachelor of Science degree in Marketing.
Prior to joining FNCB, he spent 21 years in sports marketing and public relations with the Scranton/Wilkes-Barre Red Barons and Yankees.