October is upon us.
For many that means even cooler weather, more pumpkin-tasting beers and bigger, baggier sweaters.
But, for all the millions of breast cancer survivors, sufferers and their families, it means a time to raise awareness.
October is Breast Cancer Awareness Month.
At this newspaper, we published two special sections recently highlighting the month and we’ve raised money to write generous checks to Paint Pittston Pink and Candy’s Place.
Why? Because we care. We truly do.
While it’s no secret that our staff is involved in numerous charitable events each month, we’ve chosen to devote a good amount of our time this month to raising awareness and funding for this disease.
On Saturday, I’ll be running in the Paint Pittston Pink Gentlemen’s Dash in downtown Pittston.
Doing so means I’ve become accustomed to running around the office in pink high heels, taking photos strutting myself outside our downtown Wilkes-Barre building and answering questions about the dash out in the community.
There’s been such an overwhelming response from friends, friends of my family and colleagues, that we’re hosting a martini night at 5:30 p.m. Tuesday at Cork Bar & Restaurant to talk about the significance of the month and my participation in the Gentlemen’s Dash.
Dubbed “Mike’s Martini Night,” we’ll have a specialty martini concoction, extra editions of our Times Leader Breast Cancer Awareness section, Sugar Plum Chocolates candy bars, high heels, and a whole host of pink accessories.
Caution: I’ve guest bartended for many charities in the past, but I still can’t pour a beer correctly or make any kind of fun drink on my own (just ask Amber Loomis from Family Service Association), so I’m practicing diligently to perfect Tuesday’s martini – with the help of Cork manager Carolyn Saporito and veteran event planner Ruth Corcoran.
Here’s how you can get involved:
• Come to the event. Who doesn’t like the fabulous atmosphere at Cork (463 Madison St., Wilkes-Barre), the delectable food and seeing me stumble as I’m running behind the bar?
• Attend the Paint Pittston Pink events this week. There are SO many. Visit the Facebook page or www.pittstoncity.org for the schedule of events.
• Visit my Race Roster page online to donate to the Gentlemen’s Dash (proceeds go to Pennies in Action). https://bit.ly/2xOmz1r
• Send a check – no matter the amount – to me at 90 E. Market St., Wilkes-Barre, PA 18701 and we’ll include it in our donations. Make it to Paint Pittston Pink.
As we move into a month that means so much, let’s take time to thank places like Candy’s Place and events like Paint Pittston Pink. They provide comfort and relief to patients and families. They offer a place to find assistance. They go above and beyond.
At this newspaper, our team was thrilled to hear the news that the Forty Fort based Candy’s wouldn’t close, as had been reported.
Similarly, we’re thrilled to support Paint Pittston Pink.
It’s our pleasure and privilege.
Mike McGinley is the Times Leader Media Group’s major accounts executive. Reach him at [email protected] or 570-704-3945.