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SCRANTON — The University of Scranton will launch a new major in business analytics this fall, making it one of “just over a dozen colleges in the U.S.” offering a bachelor’s degree in the field, according to a media release.
The course was developed “based on feedback from practitioners, business executives and companies regarding the skills they search for when recruiting recent graduates in this field,” the release says. It cites research by PwC (the company created by the merger of Price Waterhouse and Coopers & Lybrand) that projected more than 300,000 job postings in business analytics by 2020, with salary estimates ranging between $65,00 to $130,00.
“Students pursing a major in business analytics will develop hands-on skills in using advance analytical techniques such as data mining, predictive analytics and statistics to evaluate large amounts of data collected from e-commerce transactions and social media to help inform business decisions,” the release said. “Courses for the program include data mining, introduction to Big Data, business forecasting models, database management systems and customer relations management analytics.”
The university first offered a minor in business analytics in 2017, and offers a specialization in the field as part of the Masters in Business Administration degree. All business programs at the university are accredited by the Association to Advance Collegiate Schools of Business.
For more information call the undergraduate admission office at 888-727-2686 or email [email protected].